Personal branding Back at last year's IndieGamesCon I attended a good session on marketing from Kelly Heckman. In it she talked about building up a brand for your company, for your products, and for yourself as a person. The last item is what concerns me at the moment.
Having a weblog is an excellent way to build up your 'personal brand'. Unfortunately, I think that sillytech was hampering this somewhat. It's a group blog, and even though I have a page there to myself, it's not really mine. So I decided to start a personal blog that's all my own. Actually, I decided to take the sillytech code and create a personal skin that uses the same content database, but only shows my stuff. So nothing will change at sillytech, however I now also have a blog that's just for me. From now on I'm going to be spending my efforts building up Dustin Sacks' blog instead of sillytech.
The design is still a first version. I know I need a better picture of myself, and I want to put my blogroll up also. Any other comments you have on the design or layout or colors are appreciated.
| Hmm, maybe it would be better not to have the comments sidebar for your personal blog. Sillytech comments tend to have a lot of inside jokes, or continue conversations. Also those random comments from weird people might make your blog less appealing to new readers. |
Did none of those pictures of you work? C'mon!
| I like displaying the comments. It's also helpful for boosting up search engine status.|
I haven't gone through the pictures yet.
| I like the look of the blog in general though I would change two things about the sidebar |
1 - less clutter up top. everything above the comments looks disorganized
2 - tone down the shade of grey or, even better, pick a pastel/faint colour that matches your header
other than that, looks sweet
| I think that is an interesting comment about creating a personal brand. I think that's where we are with social media like facebook, in a way we are branding and marketing ourselves this way. |
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