Personal branding

Back at last year's IndieGamesCon I attended a good session on marketing from Kelly Heckman. In it she talked about building up a brand for your company, for your products, and for yourself as a person. The last item is what concerns me at the moment.

Having a weblog is an excellent way to build up your 'personal brand'. Unfortunately, I think that sillytech was hampering this somewhat. It's a group blog, and even though I have a page there to myself, it's not really mine. So I decided to start a personal blog that's all my own. Actually, I decided to take the sillytech code and create a personal skin that uses the same content database, but only shows my stuff. So nothing will change at sillytech, however I now also have a blog that's just for me. From now on I'm going to be spending my efforts building up Dustin Sacks' blog instead of sillytech.

The design is still a first version. I know I need a better picture of myself, and I want to put my blogroll up also. Any other comments you have on the design or layout or colors are appreciated.

Posted by dustin on July 30, 2005 with category tags of

Hmm, maybe it would be better not to have the comments sidebar for your personal blog. Sillytech comments tend to have a lot of inside jokes, or continue conversations. Also those random comments from weird people might make your blog less appealing to new readers.

Did none of those pictures of you work? C'mon!
   comment by Mariana on August 3, 2005

I like displaying the comments. It's also helpful for boosting up search engine status.

I haven't gone through the pictures yet.
   comment by dustin (#1) on August 3, 2005

I like the look of the blog in general though I would change two things about the sidebar
1 - less clutter up top. everything above the comments looks disorganized
2 - tone down the shade of grey or, even better, pick a pastel/faint colour that matches your header

other than that, looks sweet
   comment by vinny on August 3, 2005

I think that is an interesting comment about creating a personal brand. I think that's where we are with social media like facebook, in a way we are branding and marketing ourselves this way.
   comment by Chris Crawford on March 18, 2009

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