Casuality Seattle Post-Conference Report

Here are some thoughts on the Casuality Seattle conference that I attended last week:

The sessions were pretty good on the whole. A few really great ones, with most of them having at least some useful tidbits to take home. Of course, there were a few duds in there as well (please don't just read your slides to me - I know how to read myself thanks).

The best part of the conference was meeting people - in the halls, at the parties, and at pre-arraigned business meetings (which I should have set up more of). The casual games industry seems to be blessed with a ton of friendly and helpful people. I'd love to see this culture last as the industry matures, but I'm not that hopeful. I was told by one person who works at a big portal that they're already feeling pressure from the execs to be more cut-throat in dealings.

It was especially great meeting people in person whom I had some internet dealings with beforehand. Shout out to everyone from the IndieGamer Forum crew who made it out.

At every conference I've been to they start out by giving you a bag filled with info and swag. Without fail, the bag (which is swag itself) is shitty, and eventually ends up in the garbage. The Casuality bag was no exception. I think this is such a wasted opportunity. Nice bags are hard to come by, if you sponsor a nice bag you stand to gain some good publicity as people bring it to various places. Sponsor a shitty bag and you end up with very little gain.

I didn't take many pictures, just a few of slides that I liked:
Casuality Seattle

Posted by dustin on July 3, 2006 with category tags of

If, say, someone came up to you and asked you what swag was, how would you describe it to him/her?

   comment by chrisdye (#15) on July 4, 2006

Swag is free stuff that companies give out at conferences (or other events) for promotional purposes. Pens are probably the most commonly used item. T-shirts are usually a hit (as long as the design is nice). For creative companies the sky's the limit for swag, with bouncy balls, stuffed toys, or anything else being possible.

Good swag will generate some talk about the company during the event, since everyone enjoys cool free stuff. Great swag like a nice T-shirt or bag can end up providing lasting publicity, if people actually use it in their real life after the event. I have a few swag shirts that have become part of my regular line-up.
   comment by dustin (#1) on July 4, 2006

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