Seth Godin
Today at work I partook in an conference-call seminar put on by marketing whiz Seth Godin. He was talking about the subject matter of his latest book Purple Cow. The basic message was that the mass market advertisement system (TV, radio, print) doesn't really work very well. It is basically just another form of spam. Companies send it to you when you are doing something else and you largely ignore it.So how does one market then? By developing a so-called 'Purple Cow'. Something that stands out, something that people talk about. Some examples include the mini car, the Hummer car, the iPod, and green ketchup. When people see one of these things they talk (read: advertise) about them all by themselves.
| Posted by dustin on January 13, 2004 with category tags of Weblog |
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Written by dustin
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