I just got back from a presentation on DIY Distribution put on by New Media BC. It was a good session. Very entertaining, and some good information. It ended up covering a pretty wide range of topics relating to distribution in various ways. The take-aways as I see them:
You MUST be willing to give stuff away for free. This is already accepted gospel in the shareware industry, with free demos abounding. Lots of devs also put up totally free web versions of their games, and that's something I'm going to be trying out with AHL. There's so much more that could be done here. Audio, making of information (concept art, original interface designs, design docs), desktop backgrounds, etc.
Play to people's narcissism. Basically pointing out how a core component of myspace and a lot of the new web stuff out there is giving people the ability to show themselves off. People love to show themselves off, and if you give them the ability to create content to do so it will be used intensively. I've done this a little bit in the user pages created for every online Luxer. It's not totally customizable, but it does show off all the awards that people have won, thus giving them an incentive to play more to beef up their page. And I have seen people linking to their user page from their blogs, which is probably the end result I should be really trying to push.
DIY means you've got to go out there, find the press people, and hammer them. I've seen this in action as well. A large portion of the Lux reviews that have been written were a direct result of me directly contacting the sites out there. In general the web is huge, there's a large chance that people are not going to find you amidst everything. It's up to you to go out and find the areas that would be interested in your stuff and give them all the information you can. Of course, spamming is a big no-no, and will get people to immediately shut you out. But if you're a real contributing member of the communities you're targeting then bring the useful info you have and it can help it spread.
I snapped some quick photos of the presenters. On the left you see Shane Neville, currently working for Nokia, but with a history selling DIY videos of BMX stunts. On the right is Brooke Burgess, the dude behind the long-form narrative comic book inspired Broken Saints. Brooke brought a frantic energy to the presentation that made it all entertaining. There's another take-away: you've got to be truly passionate to spread your ideas.
I was thinking about attending law school. I am currently in 12th grade. Don't lambast a career that benefits society. ... Rubber tape works great. I tried to purchase a large amount of flower sticks but there was no way to get them in time so I'm thinking about mas ... Sweet website I have a friend looking to visit, a foreign national, they require a visa to enter Canada. My question is IXP a 10th fl... Sorry for being mean to you way back in the day. I'd still like to collaborate with you someday you really out did yo... I have an ink footprint on a 8X11 photo of London I saw in person around 1963... Do you know anyone who may be interest... Liberal: 53 (34%) PQ: 46 (31%) CAQ: 23 (28%) QS: 3 (6%) Other: 0 (1%) Critical Mess I like to call it. The folks taking part, and organizing, such an event should be aware that they are ... Is der any clause called "skyline of" in sql? Great. ... this helped me. Dear Sir or Madam,
Our records indicate that your previous e-mail (on November 15, 2013) did not receive an acc... I tryed several times to send message. but i only got this message "service is currently unavailable." I don't know wha... There is also #4 option: build forum with drupal modules. It's more work but it will be perfectly integrated with drupa... This forum is amazing. I thought I was the only one for whom the Littlest Hobo was the touchstone of how to behave in t... Wow noooooo! I hope this forum lives on. Anyway, that guy surfcabbage still sells the littlest hobo DVD on eBay a... >:( I got 3!!? FTW I coulda got a zero You totally rock dude! Seriously! This is PERFECT for Christmas gifties. Ok um... Both traits from the environment and learned behaviors are... A.passed down though genes B.taught by parents t... Our model for funding the media is corrupt