Since 1970, when the voting age was lowered from 21 to 18, there have been almost no reforms to encourage participation. Most changes to the election laws in our lifetime have made it harder to participate.
Ask our friend Le Phil how many hoops he had to jump through to be a candidate. It's almost impossible, except for the five largest parties who have subsidies and tax breaks so that they can afford the lawyers and accountants needed to meet all the regulations.
Comes down to marketing. We love the fun stuff and push off the hard stuff. It's knowing to take the high road, talking and promoting it, but taking the low road when we reach the goal, level, age etc. It's hard work that real, down to earth people do every day with no or little return. And it is the spark of an idea from one person that begins that antidote to put us back on the high road.