Retail Piracy

One of the great things about shareware is that it is OK for users to send the application to their friends. If they share their code as well then that can be a problem. However with multiplayer games like Lux it is easy to catch people using the same code as their friends.

Anyway, the purpose of this post is to share some data that was recently released at the Game Developers Conference in San Jose, CA regarding consumer copying and sharing habits of PC games purchased at retail.

Specific survey results include:
- 15% of consumers admit to copying retail games in the past 6 months.
- 66% asserted their right to make back-up copies of games.
- 64% said that illegal copying hurt game developers.
- Each admitted copier buys an avg. of 7 games per year and makes 17 copies.
- 35 copies are made per 100 units sold on avg.
- The top three reasons why people make copies:
#1 Personal backup
#2 To share with friends
#3 To use them on multiple computers (such as desktop and laptop)
- The top reasons consumers share games are:
#1 To play multiplayer games with their friends
#2 Their friends asked them to
#3 They thought their friends would like the game

Consumers felt that their friends were honest people and that sharing could result in their friend buying his own copy about 50% of the time. The survey included 2122 randomly polled adults who visited http://www.trygames.com over the last month. Trymedia Systems is the provider of ActiveMARK a legal PC game file sharing/copying service.


Posted by dustin on March 26, 2004 with category tags of

   

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