Google adwords maximum effect

Just found a link to this nifty document on how to use Google's adwords to get their maximum effect. I don't use adwords, but I probably will in the future. I downloaded it for keeps.

PS: adwords are those little ads you see on the right-hand side of google. They get matched up with keywords that people search for.

Posted by dustin on July 4, 2004 with category tags of

3 comments
A somewhat misleading Google adword:

Sponsored Links

Science Updates History
Crusades start in 1095 as revenge
for Crucifixion of Jesus in 1086 AD
amazon.com
   comment by dye! on July 9, 2004

they released that report last december. that was about the first time they really released anything describing the dynamic keyword insertion technique.
   comment by SEO Book on August 6, 2004

Yes, I head about this one before...
   comment by James Eglin on May 20, 2005

   

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