I think the folks at Eisai pharmaceuticals may have wanted to try saying the name of their new drug out loud a few times before designing the marketing campaign. (Either that or they are marketing geniuses counting on the internet to spread it virally, and I am playing right into their hands.)
People who write quotes do it to feel smart. People who read quotes do it to get smarter. People who burn quotes do it to get attention. But those who eat them along with the fortune cookie they came from have found solidarity.