I believe it's the latter, what with the idiosyncratic head-bobbing to the world's most repetitive song and all (plus the 1,000+ Youtube spoofs). I hope he can take the fame better than the Star Wars kid, although it doesn't look promising considering that his starting point is disliking free droplets of chocolate falling from the sky.
"Chocolate rain/2007's Snakes on a Plane/ Chocolate rain/..."
There are only three instincts in the human brain: the ability to grasp with the hand, the ability to suckle, and the ability to criticize human user interface design.[quote database]