Lux advertising

I have been thinking about doing some more advertising for Lux. My experiences so far have been good. I have been pleased with the performance of google adwords and have ramped up the amount I spend there to around $600 a month. I track where orders come from and adwords leads bring in more then that in direct sales. Plus it gets Lux into the hands of even more people beyond that.

Another common advertisement method that I haven't tried at all yet is banner ads. I thought that I should start testing the waters, so I had the creatives in the Lux forums whip up a variety of stunning Lux banner ads. I'm looking around for some places to try them out on. I want to get as targeted traffic as possible, so I'm going to start with some indie and strategy games sites.


Posted by dustin on August 4, 2005 with category tags of

6 comments
You can try advertising on macmegasite for 2 weeks free. I'd prefer one of the side buttons, but I can make room for a banner.
   comment by Mike Cohen on August 4, 2005

The banner that goes:

Alexander
Napoleon
Hitler
All failed at taking over the world
Want to give it a try?

Translates to:
"Want to emulate Hitler?"

Despite the author's likely benign intentions, it's actually horribly offensive. Try "Brittney Spears" instead or "The Beatles" or something.
   comment by Bryan (#22) on August 4, 2005

So are you saying that I should try and avoid controversy when attempting to generate publicity?

Although I pretty much agree with you, and I am hesitant to use that ad. The "HITLER" line is certainly eye-catching though.
   comment by dustin (#1) on August 5, 2005

Sheesh, Bryan. Talk about a heightened sense of justice...
   comment by vinny9 (#33) on August 5, 2005

I don't think Lux needs controversy; it succeeds on its own merits, baby.

But if you want to court controversy, then you should have a "Hot Coffee" downloadable patch that allows the countries to have sex with each other.
   comment by Bryan (#22) on August 5, 2005

this soap is good .....
theadvertisement is also too attractive.
   comment by darshan hindocha on October 3, 2009

   

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