Seth GodinToday at work I partook in an conference-call seminar put on by marketing whiz Seth Godin. He was talking about the subject matter of his latest book Purple Cow. The basic message was that the mass market advertisement system (TV, radio, print) doesn't really work very well. It is basically just another form of spam. Companies send it to you when you are doing something else and you largely ignore it.
So how does one market then? By developing a so-called 'Purple Cow'. Something that stands out, something that people talk about. Some examples include the mini car, the Hummer car, the iPod, and green ketchup. When people see one of these things they talk (read: advertise) about them all by themselves.
4 comments | So that's why some guys get penis piercings: it's a purple cow. | | |
My favorite chocolate company is Milka. Their mascot is a purple cow. As an ad stunt a couple years ago they actually dyed a cow purple, and people say it's still wandering the alps somewhere.
P.S. Now that you've alerted me to it, I'm going to buy his book. | | |
| PETA must have had a cow! | | |
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